Camus

Connecting Cognac to a new generation of drinkers

Hot Pot worked with luxury Cognac brand Camus to help them better understand how to visually connect their global 'Instant of Intensity' campaign with younger drinkers in the China market.

Our own market research helped us get into the minds of potential drinkers and understand how they want to connect with luxury alcohol brands. We then used this to create clear guidelines for how the brand should visually communicate with these consumers while staying true to their own DNA. Based on these guidelines, we created updated brand assets as well as guidance on how to bring this to life both online and offline, elevating the brand and bringing much needed relevance to younger audiences.

Our creative concept centred around the idea of “flourishing”, reflecting both the aspirations of younger consumers, as well as the floral aromatics present in the cognac itself.