Canada Goose

Driving O2O/ omnichannel impact for Canada Goose

With the launch of their Beijing store, Hot Pot helped Canda Goose develop a WeChat mini-program that aided consumers’ further exploration of the product, but more importantly, drove O2O engagement.

Through insight, we learned that consumers wanted to have further product detail when shopping in-store beyond engagement with sales staff. We also knew that many shoppers enjoyed browsing a product offline but purchasing online. The mini-program we developed helped meet both needs.

Consumers could scan QR codes on products around the physical store to learn more about the construction, materials and functions of that product. The mini-program deepened product understanding as well as brand engagement and formed a key touchpoint in consumers’ purchase journey.