Gymshark

Uncovering a new opportunity for Gymshark in China

Fitness apparel disruptor Gymshark originally planned an early low-level foray into the China market, but with Hot Pot's help uncovered a much more sizeable new opportunity. Through our strategic China Blueprint, we helped Gymshark understand the true potential of the market, giving clear brand and financial milestones as well helping localise their global messaging in a way that resonates with China’s gym-going audience.

Key outputs:

• 3-year financial opportunity projection

• TA definition

• Localised brand proposition

• Year-ahead and brand launch marketing plan

• TP selection