La Perla

Transforming a global icon for China

Global leading luxury lingerie brand La Perla enlisted Hot Pot to create a blueprint for the China market. This addressed the size of the opportunity for the brand as well as localizing their new global brand proposition and setting out a clear roadmap for the next three years.

Key outputs:

• 3-year financial opportunity projection

• TA definition

• Localised brand proposition

• Year-ahead marketing plan