Hot Pot Services

Hot Pot China is the agency, reimagined. Our services are tailored to fit the needs of the most demanding consumer market in the world.

Delivering success in this rapidly changing ecosystem requires solid strategic planning, exceptional localised creative campaigns and dynamic management across marketing and ecommerce channels.

Our best-in-class team have deep experience in each of the below disciplines, and we combine these to offer a unique, holistic approach to the market.

 

    • Access to 5,000 Chinese consumers via Cultural Intel Community

    • Deep expertise in set-up, execution and analysis of qualitative and quantitative research

    • Real time access to category thought-leaders to inform marketing and new product strategies for brands

    • Consumer Insights

    • Category & Competitor Analysis

    • Brand Strategy & Localised Messaging

    • Digital Strategy

    • Customer Journey Optimisation

    • Roadmap Planning, KPI and Metric Setting

    • End-to-end Campaign Execution

    • Culturally Impactful Creative

    • China Social Media (WeChat, Douyin, Little Red Book, other)

    • KOLRecruitment & Management

    • Localised Content Creation

    • Paid Media / Paid Social

    • Tmall, JD.com, WeChat, Douyin

    • eCommerce Store Setup

    • Trading Partner (TP) Selection

    • Partner Management and Reporting

    • eCommerce Strategy and ROI Planning

    • China Brand & Messaging Strategy for Talent

    • China Social Media Channel Management

    • Commercialisation: Sponsorship and Licensing

 

Our Values

We create value

创造价值

… for brands, for businesses, for teams. In every interaction, internally and externally.

We love the challenge

不畏挑战

… that China represents. In turn we challenge the status quo to excel in a fast-moving landscape.

We win together.

共同协作

… with our clients, our colleagues and our partners.

Collaboration is in our DNA and we thrive as extensions of our clients’ own teams.