China Spotlight

The Hot Pot team share key consumer, branding and ecommerce updates from the world’s most dynamic economy

Strategy (4)

Jonathan Smith 28 January 2019

Why Burberry’s Chinese New year campaign doesn’t hit the spot

Article first published by Hot Pot in The Drum here. Burberry’s first-ever Chinese New...
Strategy Retail View post - Why Burberry’s Chinese New year campaign doesn’t hit the spot
Jonathan Smith 11 January 2018

Alibaba & Double 11 in 2018: Beyond the numbers

This November saw record sales of RMB 213.5 billion (approximately GBP 23.8 billion)...
Strategy Retail View post - Alibaba & Double 11 in 2018: Beyond the numbers