China Spotlight

The Hot Pot team share key consumer, branding and ecommerce updates from the world’s most dynamic economy

Strategy

China Playbook 28 October 2025
This article is adapted from China Playbook, our subscription-based strategy hub for...
Strategy Retail China Playbook View post - China Playbook Unlocked: Navigating China’s Evolving Retail Landscape
Jonathan Smith 16 May 2025
China is hard. That’s the truth too many brands learn too late. It’s not just another big...
Strategy Insights Ecommerce View post - Why Every Global Brand Should Rethink Its China Strategy – Now
china trade partners tps
Adam Sandzer 14 April 2025
For global brands entering the Chinese market, working with a trade partner (TP) is often a...
Strategy Insights Ecommerce View post - 5 Ways Trade Partners (TPs) Can Boost or Ruin Your Brand in China
Lu Zhao 28 March 2025
Understanding your target audience is the foundation of any successful brand strategy—but in...
Strategy Sports & Outdoor Social Media Athleisure View post - Know Your Chinese Audience: How to Develop Target Consumer Profiles
Lu Zhao 28 February 2025
Successfully localising your visuals is essential when establishing your brand in...
Strategy View post - Understanding the Critical Task of Localising Visuals for China
Lu Zhao 19 September 2024
Chinese young consumers are increasingly seeking new ways to relax, such as foot...
Strategy Insights View post - Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China
Lu Zhao 12 September 2024
Chinese social media platform Little Red Book (Xiaohongshu 小红书) recently released data...
Strategy Insights View post - Top 5 Search Trends First Half of 2024 on Chinese Social Media
Lu Zhao 29 July 2024
Chinese social media platform Little Red Book is arguably THE platform to be on if...
Strategy Insights View post - The Single BIGGEST Mistake Brands Make on Chinese Social Media Platform Little Red Book (Xiaohongshu小红书)
Lu Zhao 4 July 2024
From ambient projections to elaborate performances and live-action role-playing,...
Strategy Insights View post - Feast for the Senses: Leveraging Marketing in China With Immersive Experiences