Hot Pot Blog — Hot Pot China (4)

Lu Zhao 12 September 2024

Top 5 Search Trends First Half of 2024 on Chinese Social Media

Chinese social media platform Little Red Book (Xiaohongshu 小红书) recently released data...

Strategy Insights View post - Top 5 Search Trends First Half of 2024 on Chinese Social Media

Lu Zhao 29 August 2024

Birdwatching, historically rooted in 18th-century Britain, has evolved into a...

Insights Sports & Outdoor View post - Why China’s Birdwatching Trend Is an Unlikely Flagship for Female Empowerment

Lu Zhao 29 July 2024

Chinese social media platform Little Red Book is arguably THE platform to be on if...

Lu Zhao 4 July 2024

From ambient projections to elaborate performances and live-action role-playing,...

Strategy Insights View post - Feast for the Senses: Leveraging Marketing in China With Immersive Experiences

Lu Zhao 1 July 2024

During our team’s recent retail immersion in Shanghai, we noticed that the Italian...

Strategy Fashion Insights View post - Why Quiet Luxury Continues to Thrive in China?

Lu Zhao 26 June 2024

The Chinese outdoor wear market is vast and fiercely competitive. Success requires...

Strategy Insights Sports & Outdoor View post - 5 Must-Know Chinese Outdoor Wear Brands

Guest User 26 April 2024

Galerie du Thé, a premium tea brand that is part of the renowned Ahmad Tea brand from...

Guest User 24 April 2024

WeChat is an all-in-one app that has direct messaging, a Facebook style social wall,...

Guest User 24 April 2024

A KOL, or Key Opinion Leader marketing is essentially a Chinese social media influencer...