China Spotlight

The Hot Pot team share key consumer, branding and e-commerce updates from the world’s most dynamic economy

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athleisure wear china
Lu Zhao 31 October 2024

From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

Boosted by health awareness, increased outdoor interest, and governmental support post-Covid, China’s fitness and wellness market has thrived in recent years. The sportswear market in China — particularly athleisure,...
Fitness & Wellbeing Fashion Insights View post - From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

All blog posts

athleisure wear china
Lu Zhao 31 October 2024

From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom

Boosted by health awareness, increased outdoor interest, and governmental support post-Covid,...
Fitness & Wellbeing Fashion Insights View post - From Sweatpants to Sweaters: Analysing China’s Athleisure Wear Boom
Lu Zhao 19 September 2024

Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China

Chinese young consumers are increasingly seeking new ways to relax, such as foot...
Strategy Insights View post - Stress Relief Meets Hair Care: Why Head Spas Are the Latest Obsession in China
Lu Zhao 12 September 2024

Top 5 Search Trends First Half of 2024 on Chinese Social Media

Chinese social media platform Little Red Book (Xiaohongshu 小红书) recently released data...
Strategy Insights View post - Top 5 Search Trends First Half of 2024 on Chinese Social Media
Lu Zhao 5 September 2024

Understanding the Critical Task of Localising Visuals for China

Successfully localising your visuals is essential when establishing your brand in...
Strategy Insights View post - Understanding the Critical Task of Localising Visuals for China
Lu Zhao 29 August 2024

Why China’s Birdwatching Trend Is an Unlikely Flagship for Female Empowerment

Birdwatching, historically rooted in 18th-century Britain, has evolved into a...
Insights Sports & Outdoor View post - Why China’s Birdwatching Trend Is an Unlikely Flagship for Female Empowerment
Lu Zhao 29 July 2024

The Single BIGGEST Mistake Brands Make on Chinese Social Media Platform Little Red Book (Xiaohongshu小红书)

Chinese social media platform Little Red Book is arguably THE platform to be on if...
Strategy Insights View post - The Single BIGGEST Mistake Brands Make on Chinese Social Media Platform Little Red Book (Xiaohongshu小红书)
Lu Zhao 4 July 2024

Feast for the Senses: Leveraging Marketing in China With Immersive Experiences

From ambient projections to elaborate performances and live-action role-playing,...
Strategy Insights View post - Feast for the Senses: Leveraging Marketing in China With Immersive Experiences
Lu Zhao 1 July 2024

Why Quiet Luxury Continues to Thrive in China?

During our team’s recent retail immersion in Shanghai, we noticed that the Italian...
Strategy Fashion Insights View post - Why Quiet Luxury Continues to Thrive in China?
Lu Zhao 26 June 2024

5 Must-Know Chinese Outdoor Wear Brands

The Chinese outdoor wear market is vast and fiercely competitive. Success requires...
Strategy Insights Sports & Outdoor View post - 5 Must-Know Chinese Outdoor Wear Brands