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9 September 2025
The outdoor apparel sector in China is experiencing explosive growth, outpacing even more established sports categories. Our recent China Outdoor Apparel Ecommerce Report uncovers what’s driving this surge, and what...
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16 September 2025
This article is adapted from China Playbook, our subscription-based strategy hub for...
9 September 2025
The outdoor apparel sector in China is experiencing explosive growth, outpacing even more...
13 August 2025
This article is adapted from China Playbook, our subscription-based strategy hub for...
1 July 2025
China's sports footwear market is a thriving $9.7 billion category that grew 16% in 2024...
14 April 2025
For global brands entering the Chinese market, working with a trade partner (TP) is often a...
14 March 2025
Athleisure continues to thrive in China, blending fashion, function and everyday comfort. In...
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24 January 2025
Coupons? Pay Later? Chinese ecommerce platforms have been encouraging customers to make...
7 November 2024
Double 11 always brings a sense of nostalgia for me personally. I recall vividly the...
14 November 2022
With economic and COVID-19 related uncertainty dominating global media headlines,...